Quintain – Wembley Park
Showcasing London's new creative neighbourhood
Context and Objectives
Quintain is leading the transformation of Wembley Park, one of the largest regeneration projects in the UK. In 2016, we began Quintain’s all-important corporate positioning in the wider UK market. Our objective was to boost the profile of both Quintain and the development site among the media and industry, as well as political stakeholders.
The LCA Role
LCA has created robust and consistent messaging for both Quintain and Wembley Park to be used through their public affairs and media work. Over the last four years we have been leading Quintain’s media relations work to raise the profile of both the developer and development. During this time we handled a number of major announcements including their switch of strategy Build to Sell to Build to Rent; the JV between Quintain and Boxpark; the announcement of their new CEO James Saunders and Quintain’s major expansion into the Irish market. We also supported the newsflow of Lonestar’s potential sale of Quintain. Meanwhile, we have built a positive relationship built with Central Government which has led to Quintain being invited to the former Prime Minister’s Housing Roundtable as the industry voice on build to rent and supporting Sir Oliver Letwin’s ‘Build Out’ Review. LCA has ensured that senior members of the Quintain team are represented at key industry events such as MIPIM, LREF and FT summits.
LCA’s work has helped to significantly shift the perceptions of Quintain. We have secured international, national, regional, trade and broadcast coverage including a prime slot on BBC Radio 4’s Today Programme. The profiles of the key executives have been raised through the media and industry events and a good relationship has been established with the GLA and Central Government, which put the company is a good position to execute their ambitious growth plans.
Wembley Park was the first regeneration site visited by the then Housing Minister Alok Sharma following his appointment in 2017.