Heart of Hale – Social
Promoting a new centre of Tottenham Hale
The LCA Role
LCA has a long-standing relationship with Argent due to our work on the redevelopment of King’s Cross. Since 2019 we have worked across the PR and placemaking brief, leading on B2B and B2C comms for the Heart of Hale. As part of this, in 2021 LCA set up and now manages the Heart of Hale social media channels, creating a successful launch strategy, managing community engagement and creating campaigns and content to support residential sales and leasing, as well as changing outdated perceptions of the area. Our work has seen us lead campaigns for Argent Related, with world renowned artist like Yinka Ilori and footfall giants, Tottenham Hotspurs.