Lumiere London
Lightening up London
The LCA Role
LCA handled the communications for Lumiere London at King's Cross in 2016 and 2018. As part of our role, we formed part of the London-wide comms team, pulled together to represent the different districts across London.
LCA positioned King's Cross to be the lead district for a number of media announcements, including the original launch announcement and the final location for the international media launch event. In 2018, LCA secured King's Cross to be the lead district to host a VIP press and influencer event, as well as location for pre-recorded footage issued globally – positioning King's Cross as one of the most important locations to visit as part of the festival, and building general awareness of the destination more widely to an international tourist audience.
Results delivered
- Secured live broadcast on both ITV London and BBC London at King's Cross on the opening night with Peter Freeman
- Over 4,000+ pieces of coverage (specific to King's Cross) secured across the two years, of which over half were with international titles
- Managed an influencer launch event in Gasholder marketing suite, securing attendance of over 20+ influencers on the night
- Over 250 pieces of broadcast coverage internationally and 60+ nationally
