Tottenham Hotspur FC – New Stadium Proposals
Demonstrating support from across a community
Context and Objectives
The Club’s stadium sits in a heavily residential area, part of which is a Conservation Area and includes the presence of listed buildings. The scale of development and impacts required very sensitive handling and a coordinated campaign across multiple audiences.
The LCA Role
LCA directly managed the consultation programme, setting the strategy, drafting all materials, overseeing stakeholder activity, supporting media relations and liaising regularly with Haringey Council. We delivered three public exhibitions, very well attended events and coordinated a positive campaign to back the plans through to committee across residents, businesses, schools, community groups and the Club’s fan base. Specific issues such as transport and heritage needed dedicated additional support, including preparing the team for presentations to English Heritage, CABE, the GLA and others. It was also important to change perceptions of the proposals so that they were seen as vital investment into a deprived area to be welcomed and encouraged by policy makers, rather than ever greater financial burdens being placed upon the Club.
1,100 letters of support were received and unanimous cross-party consent achieved at planning committee. When the stadium design then changed and a revised scheme came forward, LCA prepared the updated materials and led further consultation activity, resulting in a second planning consent for much greater development quantum.
"LCA’s support has been invaluable. They have supported us every step through the planning process, providing the right advice and effective implementation, dealing with complex issues and multiple audiences. The results have been excellent and we all enjoy working with them too."