Bettina joined LCA in March 2021 and works as an Account Director across consumer and corporate accounts. As part of her previous role as Communications and Influencer Manager at London & Partners, the Mayor’s official promotional organisation for the capital, Bettina has collaborated with London’s hottest and most prestigious destinations, from Mayfair and Soho to the South Bank and Greenwich, to showcase all they have to offer to visitors, students and investors from all over the world.
With 8 years of experience across PR, content and influencer marketing, Bettina values collaboration as the best way to maximise impact. She has previously worked on joint activities with most of the capital’s cultural institutions and hospitality brands, as well as institutions such as VisitBritain, the British Fashion Council and Historic Royal Palaces.
Bettina loves nothing more than matching the right story to the right journalist, and at LCA she currently puts her skills to work on clients including Stanhope, Quintain and Lendlease, as well as the Central District Alliance and Hatton Garden Business Improvement Districts.
Bettina graduated from Brunel University in 2013 with an MA in Journalism, and also holds a degree in Communications and Advertising from Paul Valery University in Montpellier.
In her spare time, Bettina can be found researching potential new travel destinations and pining for the pastries of her homeland, France.