London Health Commission

The Brief

The London Health Commission was a special year-long inquiry into the health of London and Londoners, chaired by eminent surgeon Lord Darzi. LCA was appointed both to design and draft Lord Darzi’s report and also ensure Londoners were fully engaged about the Commission’s work and involved in the shaping of the final recommendations.

The LCA Role

To ensure Londoners were truly engaged in the work of the Commission and the development of its proposals to the Mayor, LCA developed a public facing brand ‘Imagine Healthy London’. In summer 2014, this was turned into a ‘travelling roadshow’ in the form of an eye-catching market stall incorporating apron-wearing staff and free fruit, which was taken to
every single borough and around 20 NHS trusts across the capital. It was also emblazoned on the side of a London bus and, together with online and social media work, helped to generate some 3,771 responses. LCA was also responsible for working with designers to draft and produce the report which, with clever use of infographics and a fresh look and feel, was
a radically more engaging report than those usually produced by such commissions and inquiries.

Results Delivered

As well as 3,771 completed tear-off questionnaires from the roadshow, the Commission’s Twitter account gained 200 extra followers and 1,000 more website hits. LCA also helped with the blanket media coverage of the report’s launch, which hit national, international and specialist channels on the day Lord Darzi unveiled his findings at City Hall.

"We worked closely with LCA and found them responsive, supportive, and creative throughout. Their work getting roadshows up and running in every single London borough was certainly a key factor in the success of our engagement with the public on the Commission’s findings. They did a great job."

Stephen Lightbrown
Head of Communications and Engagement
London Health Commission