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From 1 August agency co-founder Jonny Popper is now Managing Director with Robert Gordon Clark still full-time as Executive Chairman.
Click here for press notice |
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| LCA prediction made January 2008 |
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Londoners produce 3.4 million tonnes of rubbish a year, which is enough to fill Canary Wharf tower every 10 days. Londoners currently recycle 21% of their rubbish, yet research has found that around two thirds of the average household bin could be recycled. LCA predicts that a concerted push in recycling in 2008 will see the percentage of rubbish recycled in London reach 30% in 2009.
Recently released figures by www.capitalwastefacts.com show that at present 40% of local boroughs are exceeding their statutory targets for 2007/8 and LCA can only see this increasing in a year when recycling will again be high up on the agenda for London, with no less than eight distinct programmes in place aimed at reducing waste and creating a sustainable capital.
As Ken Livingstone has said The gulf between what Londoners say they are recycling and what is required is still huge. In London we are recycling just over 20 per cent of our rubbish, yet when we asked Londoners if they are recycling, 93 per cent of people said they are recycling paper and 90 per cent say they are recycling glass all the time. Recycling is therefore something that Londoners regard as extremely important and it would take just a slight increase in the number of households recycling for the 30% figure to become one that is realistically very attainable.
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