Context and Objectives
LCA’s reputation in the NHS – particularly in London – has often made it the first port of call for hospitals, Trusts and other NHS organisations finding themselves with a sudden gap in communications, for example due to unforeseen events or unplanned vacancies.
The LCA Role
We have been on hand when the NHS has faced some of its biggest crises in London and the surrounding counties. We have dealt with ‘serious and untoward incidents’, have provided extra press office support during a swine flu pandemic, and have run communications in a number of hospitals and ‘clusters’ when the NHS has been short of the right people to do the job.
The LCA team has delivered a flexible resource to answer press office queries, given strategic advice to major NHS boards, supplied media training and has run and managed difficult public meetings.
We have parachuted a Director into a major acute hospital as head of communications, have headed up the communications team for a cluster of eight primary care trusts, and have been on 24-7 call for numerous controversial NHS projects and schemes over the years.
Dealing with incidents which are – literally – life and death, requires sensitive handling, expert judgement, experience, and authority. Our advice is provided at strategic level, and at hands-on ground level when there are urgent tasks to be done. LCA has been able to provide single strategic leaders and teams of experts to match whatever the NHS has demanded of it in communications terms.