CONTEXT AND OBJECTIVES
LCA has now worked with Transport for London (TfL) in various guises for more than 12 years and knows the organisation inside out. Our work has included restructuring their communications, delivering iconic projects with a global profile and working on some of the largest infrastructure schemes delivered by the organisation. Our key focus throughout has been to deliver excellent communications, derived from our skills and expertise and knowledge of London and to work hand in glove with TfL to keep London moving.
THE LCA ROLE
Our work with TfL goes back to 2004, when Luke Blair was seconded into TfL as its managing director of group communications. In this role he led a restructure of the department as well as running all communications across public affairs and press for 6 months. LCA subsequently worked on key projects such as the Grand Départ of the Tour de France in 2007, with key TfL suppliers like Serco and Thales, and recently ran sessions for its public affairs team and freight working groups. On her part, Sarah Baranowski has worked on both the supplier side, as head of media for Tube Lines, and as a partner through her work on Network Rail.
Our work for TfL has consistently delivered high quality communications advice and met its strategic goals. Just as importantly, we have always worked with TfL and its people in a collaborative, proactive way and count ourselves among the organisation’s most well-known and well-liked suppliers. In 2016, we produced with Thales and the Centre for London a key report on the suburban rail routes in South London which coincided with TfL and the DfT announcing a new agreement on this issue which will see franchises being managed by TfL from 2017 onwards.