Context and Objectives
After assessing a range of options for a new Stadium, the Club progressed plans to redevelop their current site with additional land. White Hart Lane is in a heavily residential area, part of which is a Conservation Area and includes the presence of listed buildings.
The LCA Role
LCA directly managed the consultation programme, setting the strategy, drafting all materials, overseeing stakeholder activity, supporting media relations and liaising regularly with Haringey Council. We delivered three public exhibitions, very well attended events and coordinated a positive campaign to back the plans through to committee across residents, businesses, schools, community groups and the Club’s fan base.
Specific issues such as transport and heritage needed dedicated additional support, including preparing the team for presentations to English Heritage, CABE, the GLA and others.
It was also important to change perceptions of the proposals so that they were seen as vital investment into a deprived area to be welcomed and encouraged by policy makers, rather than ever greater financial burdens being placed upon the Club.
The consultation responses directly led to major scheme changes which, when presented to committee, had overwhelming public backing, gaining unanimous support on a cross-party basis.