CONTEXT AND OBJECTIVES
High House Production Park is a 14-acre site in Thurrock that has been transformed into a stunning, innovative arts venue. As home to major cultural organisations, including the Royal Opera House (RoH) and the National Skills Academy, it is a catalyst for the regeneration of the area.
THE LCA ROLE
In 2010 LCA were appointed by Thurrock Thames Gateway Development Corporation (TTGDC) to bring together a diverse group of public and private sector stakeholders to help secure the public funding needed to develop the Park. This was an ambitious project to put arts and culture at the centre of Thurrock’s renaissance. LCA’s initial brief was to secure funding from DCLG and then to help run the project steering group comprised of Arts Council England, Creative & Cultural Skills, East of England Development Agency, RoH and TTGDC – to ensure a coherent approach. The bid was successful and in 2013, the RoH asked us to promote the park’s cultural offering. We worked with partners to create and implement a communications strategy to showcase this new international centre of excellence, demonstrating how creative and cultural organisations can work together to create a more sustainable and accessible industry.
In 2010 we devised a stakeholder engagement and events programme to target senior decision makers and influencers in Government. We organised a flagship event, with a boat trip down the Thames to the site in Purfleet, for which we secured a Minister, senior representatives from DCLG, the Homes and Communities Agency, Thurrock Council, local businesses and investors. It also attracted strong local media coverage. In 2014, we devised a full communications strategy for the partnership to promote the Park to local communities, investors, the arts industry and key Government stakeholders.