Context and Objectives
New Covent Garden Market is the largest fresh produce market in the UK and a vital part of London’s food supply chain. Relocated to Nine Elms in 1974, its facilities today are badly in need of modernisation and split across two linked sites.
Delivering change across a market running for generations is not easy. CGMA, the statutory corporation responsible for running New Covent Garden Market, recognised that new facilities would be required to sustain its long term future.
The LCA Role
Since 2006 LCA has supported a comprehensive redevelopment programme to deliver a modern new market – a process requiring Government approval to proceed, planning permission and extensive engagement with tenants and other key stakeholders.
LCA initially helped marshal the case for redevelopment and then managed a thorough consultation and stakeholder contact programme, working closely with the design and consultant team.
We have supported tenant liaison throughout and managed all media relations for the project as well as supporting the OJEU procurement process to select a private development partner.
We continue to provide strategic counsel and key communications support today.
Planning permission was delivered on a unanimous basis and just months later Vinci St Modwen were selected as private development partner. The scheme is seen as one of the core elements of the wider regeneration of Nine Elms and moving into delivery.
“LCA has been part of the project team from the start. They have a comprehensive understanding of not just the communications challenges we face but of the larger, strategic decisions that need taking. They have consistently delivered at each stage of the project and provided valued advice along the way.”