Social media and, in particular, Twitter is becoming a valuable media monitoring and interaction resource to London Communications Agency. As a result, we look at a number of Tweets that represent the issues in London each week. Some of these are political; some are of particular importance to London and Londoners; some to our clients; and others are simply light hearted entertainment. Any spectacular Tweets or information gathered are fed into those stories covered in LCA Monthly, our regular client briefing note. These Tweets were monitored by @henry_cox of the LCA Savvy Team in the week from 4-10 July. 

 jonsnowC4 Jon Snow

£40 million of lost advertising as News of the World closes…tom watson MP..the paper is closed the hacking scandal has not.

It was the biggest news of the week, and possibly the year so far. After 168 years, the News of the World closed in a move that will surely open the door for the Murdoch Empire to bring out a seven-day Sun paper.

 journalismnews Journalism.co.uk

Andy Coulson arrested in connection to allegations of phone hacking and corruption http://bit.ly/n7rB0m #journalism

A public inquiry was called for by the Prime Minister, and high profile arrests were made.  Although many were outraged that Rebekah Brooks kept her position.

 iainmartin1 Iain Martin

Two way traffic onPall Mallis back – reintroduced by Boris after 25 years of one way system. Somehow disturbs the natural order.

Look both ways before crossing the road ? the new system has apparently caused both confusion and chaos amongst drivers and pedestrians alike.  Nobody likes change.

 SquareMeal Square Meal

Ashley Cole & Jay-Z to open 40/40 restaurant/club – narrowed down to 3 potentialCentral Londonsites. Should be interesting…

The most unlikely business duo in history? The new restaurant will be serving traditional American-style food for the young and the rich in London.

 TimeOutLondon Time OutLondon

Final Harry Potter premiere sparks Potter-mania in Londonhttp://bit.ly/rm1AGf

The red carpet was a mile long.  The tears lasted for days. And central London came to a standstill.  The end of Harry Potter has arrived and thousands of fans lined the streets to catch a glimpse of the starts ? including LCA?s very own @jennagldn

 I_W_MImperialWarMuseum

We’ve welcomed the Silver Cloud alongside HMS Belfast today! http://ow.ly/2pcge

TheThameshad a new arrival this week with the magnificent Silver Cloud mooring up next the HMS Belfast ? providing passers-by with a stunning view.

 TwinGroup Twin Group

Boris Johnson hails the creation of 20,000 apprenticeship places http://t.co/oymKwPn #training #apprenticeships

The Mayor ofLondonwas delighted that the target of 20,000 has been hit a full three months ahead of schedule.  Great news for young Londoners.

 TfLofficial TfL Official

Works starts on innovative cable car to boost regeneration in east Londonhttp://tinyurl.com/626p9p8

After years of discussions over a Thames crossing in eastLondon, work has finally begun on the cable car project, scheduled for completion in the summer of 2012.