Social media and, in particular, Twitter is becoming a valuable media monitoring and interaction resource to London Communications Agency.  As a result, we look at a number of Tweets that represent the issues in London each week.  Some of these are political; some are of particular importance to London and Londoners; some to our clients; and others are simply light hearted entertainment.  Any spectacular Tweets or information gathered are fed into those stories covered in LCA Monthly, our regular client briefing note.  These Tweets were monitored by the LCA Savvy Team in the week from 5-11 February.

 LondonSounds London Sound Survey

20 high-resolution old London maps with fullscreen viewer now on the London Sound Survey http://bit.ly/f0lfTP #london #history #maps

If you don?t know where you?re from then how do you know where you going? 6 February

CommunitiesUK CommunitiesUK

Have your say on the #Transparency code for local gov consultation http://bit.ly/dFzfQh or join in the forum http://bit.ly/dKO2Dz

The government department has announced its new transparency code for local authorities, 7 February

CityWestminster Westminster Council

Plans by Westminster, Hammersmith & Fulham and Kensington & Chelsea to combine services to save taxpayers £35m http://tinyurl.com/6fgl2mm

Confirmation that the three boroughs are serious about sharing services came in the form of a 100 page document, 9 February

zsllondonzoo ZSL London Zoo

Twitter seems to be going crazy over our new Penguin Beach exhibit http://ht.ly/3T3WF thanks to @timeoutlondon #penguins

News reveals that penguins will live in the lap of luxury at London Zoo, 9 February

cyclingweekly Cycling Weekly

Olympic road race route officially revealed – http://tinyurl.com/693ofa5 #cycling #london2012 #olympics

The Olympics are coming, and we now know where to pitch our tents on the road race route, 10 February

hmtreasury HM Treasury

Photo: Lord Sassoon outside the aquatics centre, with views of the main Olympic stadium http://bit.ly/eY3jhE

More new images from the Olympics, 11 February

barnetbugle Barnet Bugle

Boris makes Bexley leader Teresa O?Neill “Outer London Suburbs” adviser. Strangely overlook Barnet’s Lynne Hillan (!) http://t.co/k45fY3N

Boris Johnson added a new adviser to his City Hall team, 11 February

William_HRH Prince William

Alan Sugar (2011): “West Ham and the Olympic Stadium are not gonna work!” Alan Sugar (2005): “Next Christmas the iPod will be dead!”

Prince William pokes fun at Alan Sugar after it was announced that the east London club will become the post London 2012 tenant of the Olympic Stadium, 11 February

caebrwyn caebrwyn

Greater London Authority chief makes himself redundant with £300k pay-off http://t.co/FKMkPI3 (London Evening Standard)

The future of Leo Boland at the GLA looks to be at an end following his own review but his pay-off will leave taxpayers with a large bill, 11 February

mattfeltz Matt Feltz

Boat-shaped hotel being readied for London Olympics in 2012: http://bit.ly/enbRsS

One of the more bizarre additions to the capital come London 2012 was announced, 11 February